techniki: Scout Life

Evidence: 100 • authority: 72

Scout Life (formerly Boys' Life) is the monthly magazine of Scouting America, formerly Boy Scouts of America (BSA). Its target readers are children between the ages of 6 and 18. The magazine‘s headquarters are in Irving, Texas. Scout Life is published in two demographic editions. Both editions often had the same cover, but are tuned to the target audience through the inclusion of 16–20 pages of unique content per edition. The first edition is suitable for the youngest members of Cub Scouting, the 6-to-10-year-old Cub Scouts, and first-year Webelos Scouts. The second edition is appropriate for 11-to-18-year-old boys and girls, which includes second-year Webelos through 18-year-old Boy Scouts…

Evidence: 27 • authority: 80

Miss Your Target - Miss Your Target. 16 pages, illustrated, paper, 8×6 in., Kandy Publications, 1961, 6<i>s</i>. per dozen.

Evidence: — • authority: 88

Older women and women’s magazines: audience, agency and the lifecourse. This chapter uses an audience-centred approach to women’s magazines and ageing. Based on interview data with 21 Canadian women over the age of 55, it explores the implications of their assessment that, given their current age, life stage and lifestyle, women’s magazines exclude them from their younger target audience. Recognising that they enjoy magazines that are not obviously meant for them, these women emphasise their agency as readers who selectively and creatively consume magazine content. They also make connections between their own family-based lifecourse and the magazine content for younger women and families, r…