codzienność: Internet privacy

Evidence: 100 • authority: 72

Internet privacy involves the right or mandate of personal privacy concerning the storage, re-purposing, provision to third parties, and display of information pertaining to oneself via the Internet. Internet privacy is a subset of data privacy. Privacy concerns have been articulated from the beginnings of large-scale computer sharing and especially relate to mass surveillance. Privacy can entail either personally identifiable information (PII) or non-PII information such as a site visitor's behavior on a website. PII refers to any information that can be used to identify an individual. For example, age and physical address alone could identify who an individual is without explicitly disclo…

Evidence: 47 • authority: 72

Data masking or data obfuscation is the process of modifying sensitive data in such a way that it is of no or little value to unauthorized intruders while still being usable by software or authorized personnel. Data masking can also be referred as anonymization, or tokenization, depending on different context. The main reason to mask data is to protect information that is classified as personally identifiable information, or mission critical data. However, the data must remain usable for the purposes of undertaking valid test cycles. It must also look real and appear consistent. It is more common to have masking applied to data that is represented outside of a corporate production system. I…

Evidence: 47 • authority: 80

Information technology. Security techniques. Code of practice for protection of personally identifiable information (PII) in public clouds acting as PII processors

Evidence: 47 • authority: 80

Information technology � Security techniques � Code of practice for protection of personally identifiable information (PII) in public clouds acting as PII processors

Evidence: 47 • authority: 80

Information technology. Security techniques. Code of practice for protection of personally identifiable information (PII) in public clouds acting as PII processors

Evidence: 47 • authority: 80

Information technology. Security techniques. Code of practice for protection of personally identifiable information (PII) in public clouds acting as PII processors

Evidence: 47 • authority: 80

Information technology � Security techniques � Code of practice for protection of personally identifiable information (PII) in public clouds acting as PII processors

Evidence: 47 • authority: 72

The data clean room (DCR) is a secure, intermediary, cloud service used among companies to mutually agree on sharing and collaborating on sensitive first-party data, which is data that is collected directly from customers and consumers. Otherwise, organizations would use anonymized and obfuscated data to help preserve sensitive first-party data, such as personal identifiable information (PII). Organizations and groups that may use data include brands, publishers, advertisers, and groups within a company. Each group involved will create a contract that governs what each participant can and cannot do with the additional data. With organizations using other organizations' first-party data (thi…

Evidence: — • authority: 72

Doxing or doxxing is the act of providing personally identifiable information about an individual or organization, usually via the Internet and without their consent, and or with the intention of harassing or causing distress to the victim. Historically, the term has been used to refer to both the aggregation of this information from public databases and social media websites (like Facebook), and the publication of previously private information obtained through criminal or otherwise fraudulent means (such as hacking and social engineering). Whether the aggregation and provision of previously published material is legal depends on the jurisdiction. Some countries and territories such as Ger…

Evidence: — • authority: 72

Targeted advertising or data-driven marketing is a form of advertising, including online advertising, that is directed towards an audience with certain traits, based on the product or person the advertiser is promoting. These traits can either be demographic with a focus on race, economic status, sex, age, generation, level of education, income level, and employment, or psychographic focused on the consumer values, personality, attitude, opinion, lifestyle, and interests. This focus can also entail behavioral variables, such as browser history, purchase history, and other recent online activities. While efficient for advertisers, the practice has raised concerns regarding privacy and algori…

Evidence: — • authority: 72

Privacy-enhancing technologies (PET) are technologies that embody fundamental data protection principles by minimizing personal data use, maximizing data security, and empowering individuals. PETs allow online users to protect the privacy of their personally identifiable information (PII), which is often provided to and handled by services or applications. PETs use techniques to minimize an information system's possession of personal data without losing functionality. Generally speaking, PETs can be categorized as either hard or soft privacy technologies.

Evidence: — • authority: 72

The gathering of personally identifiable information (PII) refers to the collection of public and private personal data that can be used to identify individuals for various purposes, both legal and illegal. PII gathering is often seen as a privacy threat by data owners, while entities such as technology companies, governments, and organizations utilize this data to analyze consumer behavior, political preferences, and personal interests. With advances in information technology, access to and sharing of PII have become easier. Smartphones and social media have significantly contributed to the widespread collection of personal data, making it a pervasive and controversial issue. Recent cases…