materiały: Media richness theory

Evidence: 100 • authority: 72

Media richness theory (MRT), sometimes referred to as information richness theory, is a framework used to describe a communication medium's ability to reproduce the information sent over it. It was introduced by Richard L. Daft and Robert H. Lengel in 1986 as an extension of information processing theory. MRT is used to rank and evaluate the richness of certain communication media, such as phone calls, video conferencing, and email. For example, a phone call cannot reproduce visual social cues such as gestures which makes it a less rich communication media than video conferencing, which affords the transmission of gestures and body language. Based on contingency theory and information proce…

Evidence: 51 • authority: 88

Video-ethnography of social media apps’ connection cues in public settings. This paper aims to analyze the uses of mobile social network services (mSNS) during daily commutes on the basis of a video ethnography conducted with 35 users of the Facebook app. This method is based on the combination of context-oriented recordings made with user-worn camera glasses and mobile screen video capture. These data reveal the way smartphone usage patterns tend to be organized according to notification functions (mSNS, SMS), a specific set of technical cues that mediatize social demand and promote social connectedness. Users manage these cues through a recurrent trend composed of a three-step sequence: t…

Evidence: 45 • authority: 72

Social information processing theory, also known as SIP, is a psychological and sociological theory originally developed by Salancik and Pfeffer in 1978. This theory explores how individuals make decisions and form attitudes in a social context, often focusing on the workplace. It suggests that people rely heavily on the social information available to them in their environments, including input from colleagues and peers, to shape their attitudes, behaviors, and perceptions. Joseph Walther reintroduced the term into the field of interpersonal communication and media studies in 1992. In this work, he constructed a framework to explain online interpersonal communication without nonverbal cues…

Evidence: 40 • authority: 88

Visual disinformation and audience reception: a comparative analysis of media richness, sophistication, and emotional engagement in Chinese social media. This study investigates the dynamics of audience reception to visual disinformation in the context of the Fukushima nuclear wastewater release on Chinese social media, focusing on the interplay between media richness, manipulation sophistication, and perceived plausibility. Through a comparative frame analysis of four visual modalities – photographs, AI-generated images, edited videos, and 3D animations – from Xiaohongshu, the author explores how varying levels of media richness and manipulation influence emotional engagement and online di…

Evidence: 34 • authority: 80

In Which Channel: Research on Media Used in Visual Communication

Evidence: 34 • authority: 88

Which Social Media? A Call for Contextualization. This essay briefly reflects upon digital social media in the mid-1990s in order to encourage: first, investigation of pre-twenty first century social media, towards the identification of lessons and resources for present-day research, practice, policy, and activism; and, second, the discursive and socio-historical contextualization of today’s social media.