Ciekawostka: IBM’s motto is “Think”

Evidence: 49 • authority: 88

IBM’s <i>Think</i> strategy – melding strategy and branding. When operations are consolidated to simplify product lines and to gain efficiencies in practices and marketing, can the brand identities also be consolidated? This was the question that IBM PC Division marketers faced. This article explores their approach to answering it. Key factors addressed by the team tasked with this project, included: value is moving beyond just providing products to providing value that improves the customer’s business; branding and business strategy are inextricably linked; and look for opportunity out of adversity. This was the chance to meld several disparate brands into a family. Strategically this reen…

Evidence: 49 • authority: 80

Spectral Lines: IBM's New Motto: Think...About How Others Think

Evidence: 49 • authority: 72

Markham () is a city in York Region, Ontario, Canada. It is approximately 30 km (19 mi) northeast of Downtown Toronto. In the 2021 Census, Markham had a population of 338,503, which ranked it the largest in York Region, fourth largest in the Greater Toronto Area (GTA), and 16th largest in Canada. The city gained its name from the first Lieutenant-Governor of Upper Canada, John Graves Simcoe (in office 1791–1796), who named the area after his friend, William Markham, the Archbishop of York from 1776 to 1807. Indigenous people lived in the area of present-day Markham for thousands of years before Europeans arrived in the area. The first European settlement in Markham occurred when William Ber…

Evidence: — • authority: 35