komunikacja: The Gutenberg Galaxy

Evidence: 100 • authority: 72

The Gutenberg Galaxy: The Making of Typographic Man is a 1962 book by Marshall McLuhan, in which he analyzes the effects of mass media, especially the printing press, on European culture and human consciousness. It popularized the term global village, which refers to the idea that mass communication allows a village-like mindset to apply to the entire world; and Gutenberg Galaxy, which we may regard today to refer to the accumulated body of recorded works of human art and knowledge, especially books. McLuhan studies the emergence of what he calls the Gutenberg Man, the subject produced by the change of consciousness wrought by the advent of the printed book. Apropos of his axiom, "The mediu…

Evidence: 32 • authority: 80

Book Review: <i>Foreign News on Television: Where in the World Is the Global Village?</i> , edited by Akiba A. Cohen

Evidence: 32 • authority: 80

TRACKING DOWN GLOBAL FLOWS IN THE THIRD WORLD VILLAGE

Evidence: 32 • authority: 80

TRACKING DOWN GLOBAL FLOWS IN THE THIRD WORLD VILLAGE

Evidence: 32 • authority: 80

THE INTERNET: GLOBAL VILLAGE OR MASS SOCIETY?

Evidence: — • authority: 72

Globalization is the process of increasing interdependence and integration among the economies, markets, societies, and cultures of different countries worldwide. It can be attributed to a series of factors, including the reduction of barriers to international trade, the liberalization of capital movements, the development of transportation infrastructure, and the advancement of information and communication technologies. The term globalization first appeared in the early 20th century, but came into popular use in the 1990s to describe the growing international connectivity of the post–Cold War world. Large-scale globalization began in the 1820s, and in the late 19th century and early 20th…

Evidence: — • authority: 72

Johannes Gensfleisch zur Laden zum Gutenberg (c. 1393–1406 – 1468) was a German inventor and craftsman who invented the movable-type printing press. Though movable type was already in use in East Asia, Gutenberg's invention of the printing press enabled a much faster rate of printing. The printing press later spread across the world, and led to an information revolution and the unprecedented mass-spread of literature throughout Europe. It had a profound impact on the development of the Renaissance, Reformation, and humanist movements. Gutenberg's many contributions to printing include the invention of a process for mass-producing movable type; the use of oil-based ink for printing books; ad…

Evidence: — • authority: 72

Media ecology is the study of media, technology, and communication and how they affect human environments. The theoretical concepts were proposed by Marshall McLuhan in 1964, while the term media ecology was first formally introduced by Neil Postman in 1968. Ecology in this context refers to the environment in which the medium is used – what they are and how they affect society. Neil Postman states, "if in biology a 'medium' is something in which a bacterial culture grows (as in a Petri dish), in media ecology, the medium is 'a technology within which a [human] culture grows.'" In other words, "Media ecology looks into the matter of how media of communication affect human perception, unders…

Evidence: — • authority: 72

Herbert Marshall McLuhan (, mə-KLOO-ən; July 21, 1911 – December 31, 1980) was a Canadian philosopher whose work is among the cornerstones of the study of media theory. Raised in Winnipeg, McLuhan studied at the University of Manitoba and the University of Cambridge. He began his teaching career as a professor of English at several universities in the United States and Canada before moving to the University of Toronto in 1946, where he remained for the rest of his life. He is known as "the father of media studies". McLuhan coined the expression "the medium is the message" (in the first chapter of his Understanding Media: The Extensions of Man), as well as the term global village. He predict…

Evidence: — • authority: 72

Development communication refers to the use of communication to facilitate social development. Development communication engages stakeholders and policy makers, establishes conducive environments, assesses risks and opportunities and promotes information exchange to create positive social change via sustainable development. Development communication techniques include information dissemination and education, behavior change, social marketing, social mobilization, media advocacy, communication for social change, and community participation. Development communication has been labeled as the "Fifth Theory of the Press", with "social transformation and development", and "the fulfillment of basi…

Evidence: — • authority: 72

The study of global communication is an interdisciplinary field focusing on global communication, or the ways that people connect, share, relate, and mobilize across geographic, political, economic, social, and cultural divides. Global communication implies a transfer of knowledge and ideas from centers of power to peripheries and the imposition of a new intercultural hegemony by means of the "soft power" of global news and entertainment.

Evidence: — • authority: 72

Global village describes the phenomenon of the entire world becoming more interconnected as the result of the propagation of media technologies throughout the world. The term was coined by Canadian media theorist Marshall McLuhan in his books The Gutenberg Galaxy: The Making of Typographic Man (1962) and Understanding Media (1964), and the concept was expanded upon in The Global Village: Transformations in World Life and Media in the 21st Century (1989). Literary scholar Sue-Im Lee describes how the term global village has come to designate "the dominant term for expressing a global coexistence altered by transnational commerce, migration, and culture" (as cited in Poll, 2012). Economic jou…